Just over a year ago, terre des hommes schweiz presented its new website. Now the visual appearance has also been completely revamped: The old logo has had its day after 20 years and has been redesigned. The addition of “Perspectives for young people” makes it clear that terre des hommes schweiz is the only aid organization in Switzerland that is primarily committed to helping young people.
The previous logo of terre des hommes schweiz was introduced 20 years ago. Since then, both the development cooperation environment and the organization have changed considerably. A contemporary, independent and coherent image has become more important in the new environment. It sharpens the organization’s profile and increases the recognition effect. For this reason, terre des hommes schweiz decided to refresh its visual identity a few months ago.
New logo with a sharp profile
The name terre des hommes schweiz stands for high-quality project work in Africa and Latin America. Nothing has changed in this respect. But since the autumn campaign in mid-October, color has come into play. For example, terre des hommes schweiz is now also introducing the new logo on its website and presenting itself in a new design.
The new logo is contemporary and looks light. The addition “Perspectives for young people” is intended to show that terre des hommes schweiz is the only aid organization in Switzerland that is primarily committed to young people. Young people need prospects in order to develop. This is the first step towards a better life.
The iPhone app has also been relaunched
In addition to the completely new corporate design on all print materials and online, terre des hommes schweiz is also relaunching its existing iApp. The app for Apple mobile devices has been updated in terms of content and appearance and can be found in the iTunes store. It allows you to conveniently read the latest news. Direct access to the Facebook, Twitter and YouTube pages of terre des hommes schweiz is also included. This app will keep you up to date with the latest news.
Do you like the new logo and the look of the website? Let us know what you think.
